top of page
PawesomeMock.png
L5 copy.png

Design of an App for finding A Temporary Pet Home

Team

Responsibilies

Tools

Solo UI/UX Designer
 

Duration

12 Weeks
 

Research, Competitor Analysis, User Survey & Interviews, Empathy Mapping, User Personas, User Journey Mapping, User Flow, Information Architecture, Lo-Fi Wireframes, Hi-Fi Wireframes, Prototype, Usability Testing
 

Figma
Adobe Photoshop
Adobe Illustrator
Pencil
Pen
Paper

 

Overview

As we are living in the digital era where we can solve our most of the problems digitally & thet to effectively & delightfully. But still some areas exist where we don’t have effective digital ways to handle those problems. Like this one of the important problem is handling our loneliness & boredam which we experienced and identified during lockdown period. Also, we got solution for this in some extent i.e. adopting the pets to keep ourselves from being lonely and bored behind their almost 24/7 closed doors in 2020. But as covid-19 restrictions are being lifted many of them are now ready or started to go out into world due to various reasons such as for office or vaccations. But here one problem arises that what to/ where to keep our pet while we are not with them.

The Probelm

“Finding a temporary pet homes, while pet parents travels or has to go away from their pets. But pet parents struggles a lot to locate a trustworthy & reliable temporary pet home.”

The Problem
Desktop - 2_edited.jpg

Empathize

Research
User Survey & Interviews

Define

User Personas
Empathy Mapping
User Journey Mapping

Design
Process

Ideate

HMW
Task Flow
Information Architecture

 

Prototype

Test

Usability Testing
 

Wireframes
Hi-Fi Design
Interactive Prototype

 

Secondary Research

  • Due to an increase in pet ownership during lockdown and after lifting lockdown people realised that a pet boarding house is a good business opportunity

  • The global pet services market valued at USD 20.7 Billion in 2021

  • Projected to reach USD 28.5 Billion by 2027

  • CAGR of 5.4% during the forecast period

  • Asia Pacific is expected to expand at the fastest CAGR of 9.2% from 2020 to 2027

  • India is projected to have fastest growing pet market

  • In 2019 only pet dogs are 20 Million in india & expected to rise at 31 Million by 2023.

  • India’s individual pet care market is expected to cross 7.5 Billion by end of 2026

  • According to survey done by Lana Paws, the pet parents are ready to spend extensively, in order to create a ‘meaningful’ experience with their pets.

  • It has created a near permanent space for the business that can provode luxuries to people’s pets.

  • Consoidering the fact the pet owners don’t have a lot of time & they aren’t able to take care of their pets properly anymore, but they have a lot of money to offer for us to figure a way out to provide their pets all services.

Before I began to design, I researched some of competitors within the industry as well. By doing so, I’m able to take note of strengths and weakness of each.

Group 458.png

Competitor Analysis

Group 459.png
Secondart Research

Primary Research

User Interviews

Futher, I proceeded to conduct user interviewa to better understand the thoughts, feelings and need of pet parents. I interviewed a total of 5 participants between 20 and 63 years old. All of the participants own pets and their professions varied from student, software engineer, housewife and retired teacher.

  • Pet Parents/ Pet Parents who live along with pet alone (2)

  • Pet Parents who live with family along with pet (3)

Summery of findings from Interviews

  • 3 out of 5 participants discussed the need for an App that enables the easy & simple way to find pet caretaker

  • 3 out of 5 participants were frustrated due to waiting response time

  • 3 out of 5 participants were frustrated due to improper information

  • 4 out of 5 participants were concern about follows-up of pet schedule & feelings

  • 4 out of 5 participants were concern about availability emergency transportation

  • 5 out of 5 participants were motivated to use online platform to search pet caretaker in need

InterviewInsights.png
Primary Research

User Survey

Group 491.png

Affinity Mapping

Affinity Mapping.png

User Personas

The insight I uncovered from both primary & secondary research allowed me to create user personas.

Persona 01.png

Persona 1

Pet parent living alone with pet

Persona 2

Pet parent living alone with pet

Persona 03.png
Persona 02.png

Persona 3

Pet parent living with family

Persona 4

Pet parent living with family

Persona 04.png
User Personas

Empathy Mapping

Pet parent living alone with pet

image 5-1.png

Pet parent living with family

image 5.png
Empathy Mapping

User Journey Map

image 2.png
User Journey Mapping

Understanding Pain Points

image 6.png

Pet parent living alone with pet

Pet parent living with family

image 7.png
Understanding Pain Points

Refine The Problem Statement

Based on all above research, I zeroed in on the problem statement I thought were the most important and would help in getting the app off its feet

  • HMW help pet parents to get best suitable temporary pet home efficiently?

  • HMW make feel pet parents confident about they are choosing reliable temporary pet home?

  • HMW help pet parents to know about pet’s feeling at temporary pet home & fulfilment of daily schedule?

  • HMW help pet parents to get response quickly?

  • HMW handle pet’s health emergency during his stay at temporary pet home?

  • HMW help pet parents to make/extend pet’s stay at temporary pet home?

  • HMW help pet parents for transportation of pet to & from temporary pet home?

  • HMW help pet parents to get needed temporary pet home's information in efficient & comparable manner?

  • HMW make pet parent relax about other pet services?

  • HMW make pet community more interactive?

Refine The Problem Statement

Task Flow

Group 462.png
Task Flow

Information Architecture

InformationArchitecture.png
Information Architecture

Low Fidelity Wireframes

Group 483.png
Group 484.png
Group 485.png
Lo-Fi Wireframes

Style Guide

Mood Board

image 9.png

Typography

Group 521.png

Logo

L5 copy.png

Iconography

Iconography.png
Style Guide

Solution Building

After extensive research, I got HMW and based on that I conducted brainstorming session with my pet parent friend circle. This help me to refine the idea, always making sure to stay in-line with what the user's needs and goals are. 

HMW help pet parents to get best suitable temporary pet home efficiently?
To make the process short I initially ask to fill a questionnaire (quiz) while onboarding to know about the pet parent’s requirements and info about the pet. So while searching and booking pet care services the user gets customized results based on requirements. Also, I have provide 5 categories of temporary pet home such as Pet Boarding, Pet Daycare, Home Sitting, Pet Hotel and Pet Volunteer. So based on categories pet parents able to find required temporary pet home quickly.

Group 472.png
Group 481.png

HMW make feel pet parents confident about they are choosing reliable temporary pet home?
To resolve this issue I introduced a certification program of pet caretaker before going live for accepting pet care requests. Based on the performance in the certification program pet caretaker earns badges. So these things help pet parents to make decisions effectively. I’m also providing options to connect with pet caretakers before booking service. With the help of this pet parents can feel the pet caretaker’s affection and dedication about hosting pets.

HMW help pet parents to know about pet’s feeling at temporary pet home & fulfilment of daily schedule?
To help pet parents to know about a pet's feelings during a pet's stay at a temporary pet home I’m introducing the option for mandatory upload of pets pictures and videos in some time lapse. Also providing a request option for video calls. Also, I’m showing badges earned by pet caretakers related to the nutritional and health requirements of pets. Also, pet parents can request for any kind of specific nutritional and health requirement fulfillment to the respective pet caretaker.
So with this I’m trying to help pet parents to understand the pet’s feelings & tracking of pet’s daily schedule during stay at a temporary pet home and you can work/enjoy it happily.

Group 479.png
Group 478.png

HMW help pet parents to get response quickly?
To reduce response time of pet caretaker I’m providing a time slot option in which particular pet caretaker is mostly available. If pet parents want to get responses other than that time slot, then pet parents request a message to pet caretaker and the system sends reminders once in an hour. Also, I’m providing a reminder option for pet parents too (able to send a reminder once in an hour).

HMW handle pet’s health emergency during his stay at temporary pet home?
To solve this kind issue, I have made some option information about the availability of emergency transport and option to connect linked vets or other services such as pet taxis if required. So, these factors will be helpful to handle the pet’s health emergency situation. Also, I have been given the option to ask for help from the platform side. This way I can assure pet parents about the ability of handling a pet's health emergency situation without making them disappointed.

Group 477.png

HMW help pet parents to make/extend pet’s stay at temporary pet home?
To help pet parents on this issue, I’m categorizing active/full time pet caretakers who are able to help us at the last minute by booking a temporary pet home, And another way is that I’m introducing a pet lover who has gone through certification program they can also help us to handle this situation. As we know any kind of last minute booking is too hectic but we can minimize this issue upto some extent by providing a dedicated full time active pet caretaker community.

HMW help pet parents for transportation of pet to & from temporary pet home?
To help on this issue, pet parents can use/ ask pet caretaker about their linked services such as pet taxis. This linked service can pick a pet from a pet parent's place and again drops back after completion of pet’s stay. It’s like a school bus service.

Group 476.png
Group 475.png

HMW help pet parents to get needed temporary pet home's information in efficient & comparable manner?
To tackle this problem, I’m providing pet caretake’s information in tabular manner. So, pet parent can get needed information effectively and it’s also easy to compare with other similar temporary pet home services.

HMW make pet parent relax about other pet services?
To fulfill this requirement I’m forming a pet care network like every temporary pet home must have a personalized vet, pet grooming center, pet training center/trainer, pet photography/photographer. But availability of all this facility network is based on pricing of temporary pet homes. In simple words every temporary home is linked with some other pet care services such as vet, pet training/trainer, etc.

Group 482.png
Group 486.png

HMW make pet community more interactive?
To make the pet community active and encouraging I have provided an option for posts where pet community members can post their regarding pets , see and share. Along with this there were options like articles to educate and inform current trends regarding pets, video for providing training and awareness about responsibilities as being pet parents. Also, options for news and events related to pets.

Solution Building

High Fidelity Wireframes

Hi-Fi Wireframes
SignUpMock.png

Login Screen

Sign Up Screen

HomePageMock.png

Home Screen

Services ribbon, to help users for finding & navigating desired pet stay services screen quickly & easily.

21398619 copy.png

Pet Boarding Services List Screen

Services Screen

Pet Boarding Info Screen

BookingMock.png

Booking Upcoming Screen

Booking Ongoing Screen

Booking Pending Screen

ResourcesMock.png

Resources Screen

ConversationMock.png

Conversations Screen

Mic1Moc.png

Profile Screen

My Pet Screen

Chat Window Screen

bottom of page